Case Study: Driving Sales for a Manufacturing Company
- gunvikad
- Jul 3
- 2 min read
Challenge
A mid-sized manufacturing company specializing in industrial components was struggling to generate high-quality leads and convert them into sales. Despite having a robust product line and a solid reputation, the company’s traditional marketing efforts were falling short. The primary challenge was to increase high-quality leads and improve lead conversion rates. They also wanted to optimize their digital presence to attract new prospects.
Solution
We implemented a targeted B2B lead generation strategy using SEO and PPC to drive qualified traffic and improve lead conversion. The components included:
Search Engine Optimization
Keyword Research: Found high-converting search terms.
On-Page SEO Optimization: Optimized product descriptions, tags, and structure.
Technical SEO Improvements: Improved site speed, responsiveness, and performance.
Pay-Per-Click (PPC) Advertising
Targeted PPC Campaigns: Used Google Ads focused on high-intent keywords.
Ad Copy and A/B Testing: Tailored ad copy and optimized for conversions.
Landing Page Optimization: Conversion-optimized pages with strong CTAs.
Analytics and Continuous Optimization
Performance Tracking: Used analytics to monitor SEO and PPC performance.
Continuous Optimization: Adjusted strategy using bid data, content, and trends.
Implementation
Initial Setup: Keyword research, SEO setup, and PPC prep.
Campaign Launch: Ads launched and SEO implemented.
Ongoing Refinement: Regular adjustments to maximize ROI and conversions.
Results
30% Increase in Lead Conversion Rates: More website visitors converted into leads.
Improved Search Engine Rankings: Higher visibility and organic traffic.
Cost-Effective Lead Generation: Lower cost-per-lead, higher quality leads.
Conclusion
Our targeted B2B lead generation strategy addressed the client’s challenges, achieving a 30% increase in lead conversion. By combining SEO with PPC, we enhanced the client’s digital visibility, attracted better leads, and significantly boosted sales.
Comments